Top 5 Fashion Games on Android in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the top fashion games on the Android platform in Kenya showcased varied performance trends, as reported by Sensor Tower. Here’s a closer look at how these games fared:

Paper Doll Diary: Dress Up DIY saw a consistent increase in weekly downloads, starting at 4.6K and peaking at 10.6K mid-quarter. The game also experienced a continuous rise in weekly active users, climbing from 57.6K to 108.9K by the end of December.

Project Makeover recorded a notable surge in weekly downloads early in the quarter, reaching a high of 11.8K in late October, before gradually declining. The weekly revenue showed fluctuations, with a peak of $248 in early October. Active users initially increased, peaking at 35.2K, before settling down to 23.9K by the quarter's end.

Hair Salon: Beauty Salon Game demonstrated a steady growth in weekly downloads, starting at 2.9K and reaching 7K in mid-December. Active users followed a similar upward trend, increasing from 19.1K to 30.8K over the quarter.

Makeup Show: Makeover Salon experienced fluctuations in downloads, with a significant spike to 7.8K in late December. Active users saw growth towards the end of the quarter, rising from 26.5K to 43.4K.

Hair Tattoo: Barber Shop Game displayed a steady increase in weekly downloads, peaking at 6.7K in early December. Active users also increased throughout the quarter, reaching a high of 51.7K.

These trends provide a snapshot of the fashion game sector’s dynamics in Kenya, with more insights available from Sensor Tower.